The One That Got Away: A Cautionary Tale About First Impressions in Real Estate

By Jill Witte | Coastal Real Estate Advisor | Laguna Beach, CA

Note: The following story is a fictitious scenario—but it’s a very real example of what can happen when sellers underestimate the power of a first impression.

Meet Mark and Elena, a lovely couple. They had a charming beachside cottage in South Laguna with ocean peeks, tons of character, and years of wonderful memories.

They were ready to sell, relocate closer to family, and had a solid idea of what they wanted to walk away with. They’d even received informal interest from a neighbor months prior, which gave them confidence.

So what went wrong?

💔 A Price Too High, A First Impression Too Low

Mark and Elena skipped a few key steps.

They opted not to stage or declutter, wanting to “keep it simple.” They didn’t want to repaint or update the landscaping—"buyers can see past that," they said. They used a few photos from their phone, figuring the location would speak for itself.

The home sat on the market.

Weeks turned into months. Showings were sparse. Feedback trickled in—“felt smaller than expected,” “dark inside,” “seemed tired.”

Then came the low offers. Discouragingly low.

Eventually, Mark and Elena pulled the home off the market—frustrated, disappointed, and a little disillusioned with the process.

😞 What They Didn’t Realize

Buyers aren’t just buying bricks and mortar—they’re buying emotion. Imagination. Possibility.

First impressions frame the entire transaction. And in today’s market, you need more than a great location or good bones—you need to present your home like it’s the star it is.

Professional staging or thoughtful changes to existing furniture. Inviting curb appeal. Quality photography. Strategic marketing. The right timing.

These aren’t fluff tactics. They’re powerful, proven tools that help sellers attract serious buyers, build urgency, and drive offers.

✨ What I Want You to Know

If you’ve had a selling experience like Mark and Elena—or you’re preparing to list for the first time—please don’t leave your home’s debut to chance.

I created an easy-to-follow e-guide to walk you through the exact steps I use with my clients to get incredible results—whether it’s a million-dollar oceanfront home or a cozy townhome inland.

It’s called "The 5 Keys to a Powerful First Impression When Selling Your Home" and it’s completely free.

📩 Do You Want to Learn More?

Download the guide now—and give your home the presentation it deserves.

👉 [Click here to get your free e-guide]
📥 “The 5 Keys to a Powerful First Impression When Selling Your Home”

And if you’re not sure where to start, or you just want an honest conversation about your goals—I’d love to connect with you.

📧 jillwitte@bhhscal.com | 📞 (949) 439-4040
DRE #01790889